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DESIGN SOLUTIONS 

with Soul & Strategy

Helping founders show with precision their brand's caliber through modern and method-tested marketing services.

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every element matters

Your brand has a story rooted in purpose

We bring your story to life through thoughtful strategy, intentional design that reflects the level of your business and connect with the people you're meant to reach.

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website design services process
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THE VIP
SEMI-CUSTOM WEBSITE SPRINT

FROM US$2900

A focused and curated 2-week sprint build, from strategy to launch. This is the most intentional way to work together. We only take on one sprint at a time, which means your project receives our undivided attention throughout the entire 2-week process.

Perfect for you if you have your content ready (or can pull it together quickly) and just need someone to bring it all to life. If your website was due YESTERDAY and your time is better spent running your business, we'll help you get online with clarity, confidence, and momentum.

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    • 65-min strategy kick-off call + recording

    • 2 design concepts to align with your taste before development.

    • Sitemap & page planning

    • Strategic In-page copy prompts and guidance

    • Up to 6–8 semi-custom pages

    • Basic SEO setup & Google Analytics

    • Social media integration

    • Responsive Design

    • Newsletter Integration

    • 2x full rounds of design refinement 

    • Help guide PDF & recorded training

    • Copywriting - from $800 (pricing upon inquiry)

    • Online Shop Setup - from $1,000 (pricing upon inquiry)

    • Add a Page - $350.00 USD (add any standard, non-commerce page)

    • Coming Soon/Landing Page

    • Promotional pop up

    • Blog set up

  • We'll gather all the assets and then kick things off with a strategy call before your two-week sprint officially begins. From there, we move through strategy, design, implementation, refinement, and launch.

    Because this is a sprint, the process relies on timely collaboration. Keeping the process moving helps us stay on track for a successful launch within the planned two-week timeline.

    If a project is booked around holidays or experiences delays due to circumstances outside either party's control, the timeline may be adjusted accordingly.

FROM US$4200

You get the full journey: deep discovery, complete strategy, beautiful custom design, full development, optimization, and launch support. We work with you to understand every detail. We create something uniquely yours.

Perfect for brands that have outgrown the basic level. Ideal if your business has multiple offerings, more complex functionality, or simply deserves a more in-depth strategic and tailored experience, this service takes between 4-8 weeks.

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THE CUSTOM WEBSITE EXPERIENCE

    • 95-min Deep Discovery Workshop Call

    • Brand & Audience Audit

    • Website Strategy Roadmap

    • Messaging Recommendations

    • Up to 8-10 Fully Custom Pages

    • Custom Components

    • Advanced Responsive Design

    • Basic CMS Setup

    • Advanced SEO Foundations

    • Social media integration

    • Newsletter Integration

    • 3 Full Design Review Rounds

    • Social Media Templates to Brag About your Website

    • 15-Day Post Launch Support

    • Help guide PDF & recorded training

    • Online Shop Setup - pricing upon inquiry

    • Add a Page - $350.00 USD (add any standard, non-commerce page)

    • Coming Soon/Landing Page

    • Promotional pop up

    • Blog set up

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THE EMAIL ECOSYSTEM

We help you stay connected with your audience long after they leave your website, building trust, nurturing relationships, and creating more opportunities over time. We take care of your entire email ecosystem, freeing you to focus on what you do best.

Perfect for businesses that care about creating a more intentional customer journey and believe marketing should provide value, feel human, and follow a clear strategy.

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    • Email Marketing Strategy

    • Platform Setup & Migration

    • Welcome & Lead Nurture Automations

    • Monthly Campaign Planning

    • ​Email Copywriting

    • Custom Email Design

    • List Segmentation

    • Performance Reports & Optimization

    • Monthly Strategy Check-In

    Running an E-commerce Brand?

    Get in touch for a tailored proposal designed around your business.

    • Additional Automation Flows

    • Lead Magnet Strategy

    • Launch Campaign Package

    • Custom Email Templates

    • Landing Page Design

  • ​We start by getting to know your business, goals, audience, and existing email marketing (if any). From there, we'll build a strategy, set up the foundations, and create a plan tailored to your business. Once everything is in place, we manage the ongoing planning, design, copy, and optimization—keeping your emails consistent, intentional, and aligned with your goals.

Designed for Brands
Built on Purpose

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Project 01

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Project 02

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Project 03

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Retrato en blanco
The whole process was so much easier than I expected, and I loved that Natasha didn’t just make it look good, she thought about the user experience, the messaging, and how everything worked together. I finally feel confident sending people to my website.

Sarah M., Business Coach

Retrato con sombrero
I knew I needed to be doing more with my email list, but I had no idea where to start. Natasha helped me clean up my strategy, improve my emails, and create a system that actually made sense for my business. The biggest difference is that I’m no longer staring at a blank screen wondering what to send.

Jessica R., Online Service Provider

Retrato de mujer
Working with KENA gave me the clarity I was missing. I had plenty of ideas but no real direction, and Natasha helped me turn all of those scattered thoughts into a strategy I could actually use. I left with content that felt aligned with my brand, a much clearer message, and a plan I could finally stick to.”

Maya L., Creative Business Owner

Arena

Design as a Bridge.
Strategy as the Blueprint.

[ How we make it happen ]

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Connection & Alignment

Every partnership starts with a conversation. Once your inquiry comes through, I'll review it personally to make sure we're the right fit before we map out your goals, timeline, and what success looks like together.

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Discovery & Strategy

ogether, we'll uncover your business goals, audience, positioning, and what's standing between where you are today and where you want to be. This step becomes the foundation for every decision that follows.

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Content & Creative Direction

We shape the experience by organizing your content, refining your messaging, and establishing the creative direction before moving into design. Every page, email, and visual element has a purpose

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Design, Build & Refinement

We'll design and build your project while keeping you involved through key review points. Together we'll refine the details, gather feedback, and make thoughtful improvements until everything feels aligned with your brand and ready to launch.

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Launch & Next Steps

You'll receive all final assets, guidance on how to manage your new platform, and the confidence that every piece has been built to support your business long after our work together ends.

PROJECT AVAILABILITY

JULY (1) / AUGUST (2) / SEPTEMBER (2)

Here’s what happens when
you start building with purpose

This could be you...

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Feel proud every time you send someone to your website.

Build stronger connections through intentional design and communication

Spend less time explaining your value—and more time delivering it.

the person behind the studio

Choosing the right creative partner matters

Before you say yes to working together, I'd love to introduce myself quickly.

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Background

Born and raised in Nicaragua, I come from a lineage of strong, independent women who taught me to create my own opportunities. That mindset has shaped everything I do.

+8 years & counting

I've worked with businesses across Latin America, the U.S., and Europe, helping them turn marketing into experiences that don't just look beautiful—they're built to connect, convert, and grow.

my cup of tea

I care about the little details, ask a lot of questions, and love helping good businesses find the sweet spot between genuine connection and sustainable growth.

what im up to

As you read this, I’m traveling the world with the love of my life. We're exploring Asia, South America, and soon, Europe. 

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Looking for someone to help bridge the gap between your vision and the way people experience your business?

Arena

Your burning questions answered

[frequently asked questions]

  • Yes! Our payment terms are 30% to secure your project, and the remainder is split over 2 payments. We are always happy to be flexible on our payment terms if this doesn’t suit you.

  • Planning a website’s design allows us to customize it to your needs, address any potential challenges, and help you ensure it has all the features you want before building.

  • I currently work with Squarespace, Wix, and Framer — three platforms I trust to handle the full range of what a growing brand needs.

  • We’re happy to transfer your website domain for you, all included in the project investment.

  • Our availability varies month on month, and we can sometimes be booking up to two months in advance. It’s always best to get in touch as soon as possible to ensure we’re able to meet your deadline.

  • Due to the sprint style of our projects, we ask that you be openly available for communication during the project work days so there are no delays in the discovery, drafting, feedback, and revision process. To do our part effectively, you'll need to fill out all questionnaires and forms in their entirety and submit all necessary materials on time help us, help you!

// Stay in the loop! //

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